You searched for: ""

The results has been filter on Authors containing Claudio Conti.
ANA has found 1 results for you, in 209 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Analysing relationship between advertising and marketing data

This paper describes the structure and main features of a tool aiming at understanding the role played by advertising within the marketing environment. A special focus is on the question how explanatory variables are selected and related according to...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Claudio Conti
November 11, 1996
×

Citation

Conti, C. (1996a, November 11). Analysing relationship between advertising and marketing data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysing-relationship-between-advertising-and-marketing-data